Bill is the Chief Sales Officer at 104.9 the River, a licensed radio station serving central Ohio as well as Chillicothe and Newark. Bill has over 20 years of experience in Radio Sales, he’s a graduate of Wizard of Ads Academy, a Certified Radio Marketing Consultant (CRMC, a Certified Digital Marketing Consultant (CDMC), and he has specialties in media planning, advertising strategy, copy writing, sales strategy, and social media strategy!
(00:00:00) The Podcast Startup Package
(00:00:35) Like, subscribe, and share Conquering Columbus!
(00:00:55) The SunDown Group
(00:01:15) Facilities Management eXpress (FMX)
(00:01:47) Do you want to sponsor Conquering Columbus?
(00:02:05) Conquering Columbus Intro
(00:03:00) Introduction to Bill Montgomery, Chief Sales Officer at 104.9 The River
(00:04:00) The typical day
(00:08:20) What does it mean to “sell radio”?
(00:17:45) What companies benefit the most from radio advertisement?
(00:20:30) From Seattle to Columbus
(00:22:45) Transitioning into management
(00:26:05) Radio advertisings radical shift
(00:27:48) What all does being a Chief Sales Officer entail?
(00:29:30) Bill and his team’s goals for the next 5-10 years
(00:32:00) Bill’s personal goals for the next 5-10 years
(00:34:20) Live Uncomfortably
(00:36:00) Closing Remarks
(00:36:35) Like, subscribe, and share Conquering Columbus!
(00:36:55) The SunDown Group
(00:37:18) Facilities Management eXpress (FMX)
(00:37:48) Conquering Columbus Outro