Episode 166 | Nonfiction

Summary:

Jeff and Neil are Partners at Nonfiction, a local branding and design agency based in Worthington. Their team works with clients like Huntington Bank, Columbus State, BalletMet and Echo Spirits Distilling. They envision every design project with less complexity and noise, and more honesty and meaning; which is how they help their clients stand out by being easier to understand so they can make stronger, more meaningful connections with their customers and stakeholders. Both Jeff and Neil come from agency backgrounds; but when they founded Nonfiction in January of 2018, they wanted to ensure they were more than just graphic designers. Rather, they have become part of the strategy process, helping their clients grow and evolve.

Milestones:

(00:00:00) Opening Remarks
(00:00:35) Small Biz Cares
(00:01:12) The SunDown Group
(00:01:39) Facilities Management eXpress (FMX)
(00:02:10) Conquering Columbus Intro
(00:03:05) Introduction to Jeffrey Packard & Neil Wengerd
(00:04:05) Background and path to founding Nonfiction
(00:10:30) How Nonfiction came to life and the early days of the business
(00:14:45) Running Nonfiction
(00:16:45) Columbus Gives Back
(00:17:15) The Eleventh Candle Co.
(00:18:15) Teaching experience of Jeff & Neil
(00:21:20) Landing new customers for Nonfiction
(00:25:30) The process and experience of working with Nonfiction
(00:26:50) The growth and evolution of Nonfiction
(00:28:05) The future, for the foreseeable future, for Nonfiction
(00:30:45) Advice to young professionals and entrepreneurs across the city
(00:32:55) Live Uncomfortably
(00:34:25) Closing remarks
(00:35:10) Like, subscribe, and share Conquering Columbus
(00:35:35) Small Biz Cares
(00:36:10) The SunDown Group
(00:36:35) Facilities Management eXpress (FMX)
(00:37:07) Conquering Columbus Outro

Links:

Nonfiction
Jeffrey Packard
Neil Wengerd
Small Biz Cares
The SunDown Group
Facilities Management eXpress (FMX)
Columbus Gives Back
Eleventh Candle Co.
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