Episode 169 | Root Insurance Company

Summary:

Kelly Ruoff is the Chief Brand Officer at Root Insurance Company, a car insurance company that helps good drivers get better rates on car insurance, based on how you drive. Before joining the team at Root, Kelly was a Partner and Chief Creative Officer at Ologie, and she also spent some time as a writer.

Milestones:

(00:00:00) Opening remarks
(00:00:52) Small Biz Cares
(00:01:29) The SunDown Group
(00:01:50) Facilities Management eXpress (FMX)
(00:02:25) Conquering Columbus Introduction
(00:03:21) Introduction to Kelly Ruoff
(00:06:30) Kelly’s first job out of college, as an editorial assistant
(00:09:05) The Martha Stewart Company
(00:11:20) The trick to putting on a duvet cover
(00:16:00) Leaving Martha Stewart & making the path back to Columbus for Ologie
(00:18:55) The path to reaching Partner and Chief Creative Officer at Ologie
(00:22:39) Columbus Gives Back
(00:23:10) The Eleventh Candle Company
(00:24:00) Back to the path to reaching Partner and Chief Creative Officer at Ologie
(00:26:50) Kelly’s path to finding Root and joining the team
(00:28:50) What “brand” means to Kelly and what the “brand” of Root represents
(00:32:00) Kelly’s role and responsibilities at Root
(00:35:00) Managing the brand at Root
(00:37:00) Where do you see the brand of Root going for the foreseeable future?
(00:39:20) Doing business in Columbus
(00:41:50) The biggest challenge for Root moving forward
(00:44:00) Live Uncomfortably
(00:45:55) Like, subscribe, and share Conquering Columbus
(00:46:18) Small Biz Cares
(00:46:53) The SunDown Group
(00:47:18) Facilities Management eXpress (FMX)
(00:47:50) Conquering Columbus Outro

Links:

Kelly Ruoff
Root Insurance Company
Small Biz Cares
The SunDown Group
Facilities Management eXpress (FMX)
Columbus Gives Back
Eleventh Candle Co.
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