Episode 190 | MediaSource

Summary:

Lisa Arledge Powell is the President and Co-Founder of MediaSource, an award-winning creative agency that specializes in content-focused public relations, content marketing and national media exposure for major brands. As an industry leader, MediaSource was named the Best HealthCare PR/Marketing Agency by Ragan Communications for four consecutive years. They work with the nation’s top hospitals and national brands to get their message to targeted audiences.

Milestones:

(00:00:00) Opening remarks
(00:01:02) Small Biz Cares
(00:01:37) The SunDown Group
(00:02:01) FMX
(00:02:35) Conquering Columbus Intro
(00:03:30) Introduction to Lisa Arledge Powell
(00:04:30) Background and upbringing
(00:06:30) O.J. Simpson
(00:08:00) College and early professional career
(00:12:10) Starting MediaSource
(00:13:00) Significant milestones along the way of creating & growing MediaSource
(00:16:18) Mix Wonders
(00:17:11) Reflecting on the challenges in the early days of MediaSource
(00:19:30) Working on the business, rather than in the business
(00:20:50) How has MediaSource changed over the last 21 years?
(00:23:45) Justifying ROI in the PR and Communications industry
(00:25:15) Current initiatives MediaSource is working on
(00:26:20) MediaSource’s goals for the foreseeable future
(00:27:30) Growing and maintaining culture
(00:30:40) Live Uncomfortably
(00:31:55) Closing remarks
(00:32:09) Like, subscribe, and share Conquering Columbus
(00:32:34) Small Biz Cares
(00:33:08) The SunDown Group
(00:33:02) FMX
(00:34:03) Conquering Columbus Outro

Links:

MediaSource
Lisa Arledge Powell
Mix Wonders
Small Biz Cares
The SunDown Group
Facilities Management eXpress (FMX)
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