Episode 195 | Yubi Beauty


Adiya is the Founder and President of Yubi Beauty. Before founding Yubi, Adiya was the Director of International Counsel for Wendy’s. As a mother of two, she was leading a busy life and found she never had time for beauty, which is why she created Yubi – centered around a 9-in-1 beauty brush which slides onto your finger, Yubi sets out to make beauty available to anyone.


(00:00:00) Opening remarks
(00:00:40) Small Biz Cares
(00:01:15) The SunDown Group
(00:01:42) FMX
(00:02:14) Conquering Columbus Intro
(00:03:08) Introduction to Adiya Dixon Wiggins
(00:04:20) Background on Adiya Dixon Wiggins
(00:08:30) Appreciation of education & living in Japan
(00:13:00) Back to the United States and Law school at Columbia
(00:17:00) Law school at Columbia
(00:20:45) Practicing law after Columbia
(00:24:00) Making the move to Wendy’s
(00:25:30) The idea for Yubi Beauty
(00:27:24) Studio 301
(00:28:45) Taking Yubi Beauty from ideation to creation
(00:32:20) Getting Yubi Beauty off of the group financially
(00:35:30) Leaving a very successful career to become an entrepreneur
(00:38:30) Scaling Yubi Beauty
(00:45:55) Tackling the beauty industry as an entrepreneur
(00:48:10) Adiya’s goals for herself and Yubi Beauty for the foreseeable future
(00:57:30) Advice for Conquering Columbus listenership
(01:00:45) Live Uncomfortably
(01:02:30) Like, subscribe, and share Conquering Columbus
(01:02:55) Small Biz Cares
(01:03:30) The SunDown Group
(01:03:54) FMX
(01:04:24) Conquering Columbus Outro


Yubi Beauty
Adiya Dixon Wiggins
Studio 301
Small Biz Cares
The SunDown Group
Facilities Management eXpress (FMX)
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