Summary:

On this episode we sit down with another wrestling alum and Co-Founder of FloSports, Martin Floreani. Martin takes us through his first few business attempts in college, where some failed and some dissipated on behalf of an unclear vision, up through the founding and creation of the multi-million dollar (and growing) sports media company, FloSports. Martin takes us from traveling across the country in his car, and then sleeping in it at night, to a recent fundraising round of $21.2 million.

MileMarkers:

00:00 AWH Plug, Max Effort Muscle Plug, ProKure Clean Plug
03:55 Intro to Martin Floreani
04:30 Martin’s childhood and path to Cal Poly
08:45 Success in life is about your mindset
10:40 Your core beliefs drive everything
11:55 Martin’s first business
14:30 Martin’s second entrepreneurial business venture
15:30 From 2nd business to the creation of FloSports
21:45 The one night I treated myself and slept in the Motel 6, the other nights I slept in my car
26:45 FloSports path to making money and becoming profitable
33:30 Challenge assumptions and don’t listen to every person that’s trying to give you feedback
41:00 Hiring a CEO that just wasn’t working out and having to let him go
48:00 Flo’s recent round of funding and what they have planned to use the money for
51:30 Any significant mentors that have helped you get to where you are today?
54:30 What does “Live Uncomfortably” mean to you?
58:45 AWH Plug, Max Effort Muscle Plug, ProKure Clean Plug
01:00:55 Conquering Columbus Outro Music

Links:

FloSports
Martin Floreani LinkedIn
Martin Floreani Twitter
ProKure Solutions
AWH
Max Effort Muscle[subscribe]