Bill Balderaz is the Founder and President of Futurety. We had Bill on the show before we even hit 100 episodes to talk about Futurety, and since then Bill and his team have been hard at work. Today, we’re talking to Bill about a SaaS product called Huckle, which their team is getting ready to release to the market. Bill and his team believe Huckle is the fastest, most accurate, and cost-effective way to build an audience persona.