Raised by a father who’s an executive of the 2nd largest insurance company in the world, Andrew took his own stab at the corporate world after graduating law school. He climbed the ranks quickly, but it didn’t take long for him to realize it wouldn’t be his place forever, and when 2008 struck Andrew was forced to branch out on his own. This is the point where he came face-to-face with life in the zoo vs life in the wild, and he’s never left the wild since.
What does it take to be a good salesman? What is the golden rule to marketing? How do you create a multi-million dollar company from nothing? What are the biggest keys to becoming a successful entrepreneur? Andrew covers it all, and then some, in this episode.
(00:00:00) Intro to the episode
(00:01:15) The SunDown Group
(00:01:35) Facilities Management eXpress (FMX)
(00:02:10) Do you want to sponsor Conquering Columbus?
(00:02:30) Conquering Columbus
(00:03:35) Show opening & intro to Andrew Catapano
(00:04:00) One brand strategy at a time
(00:06:00) Path to creating wowbrands (college, law school, corporate world, etc…)
(00:12:00) Starting wowbrands, from a granular level
(00:14:00) Andrew’s dad, the ultimate salesman, & his effect on Andrew’s life
(00:19:30) Startups vs Corporate America
(00:22:30) The Zoo vs The Wild
(00:24:25) Removing the fence – KILL me something TODAY
(00:28:00) Lebron James
(00:30:00) Creating wowbrands from a granular level, for real this time (the “CraigsList Hustle”)
(00:38:00) The first thing I did was sell a roof, the second thing I did was learn to build a m*****f*****g roof
(00:40:30) Scaling from CraigsList to an actual company
(00:46:00) The Golden Rule of Marketing – from $25 in 6-months, to millions per year in revenue
(00:50:00) Just REALLY get a someone’s problem, and SOLVE that problem
(00:54:00) Do something uncomfortably (verbally, emotionally, etc…) with another human being one time everyday
(00:55:00) Conquering Columbus invoice Slim Jim, Slim Jim not likely to pay
(00:55:15) Share the episode!
(00:56:15) The SunDown Group
(00:56:30) Facilities Management eXpress (FMX)
(00:57:00) Do you want to sponsor Conquering Columbus?
(00:57:15) Conquering Columbus