Summary:

Ever wonder what it’s like to take over a family business with no business experience? Have you ever been curious about the path that the peanuts in your peanut butter take before they make it into your kitchen? (hint: it’s way more technical than you’ll ever guess) What about what it’s like running a family business where most of your employees are actually family? Kimmi Wernli, President & Owner of Crazy Richard’s Peanut Butter Company, sits down with us to talk all of this and more!

Mile Markers:

(00:00:00) Kimmi Wernli
(00:00:15) Subscribe!
(00:00:41) AWH
(00:01:08) The SunDown Group
(00:01:28) Facilities Management eXpress (FMX)
(00:01:58) Do you want to sponsor Conquering Columbus?
(00:02:12) Survey!
(00:02:30) Conquering Columbus intro music
(00:03:30) Intro & background on Kimmi Wernli
(00:04:00) A typical day in the life, the structure of Crazy Richard’s, and working with family
(00:05:30) Kimmi’s childhood and path to taking over Crazy Richard’s
(00:08:40) Taking over the family business
(00:10:30) The beginning days of Crazy Richard’s
(00:13:00) Co-packing and the process of the peanut
(00:19:00) What makes Crazy Richard’s different?
(00:22:00) Launching new product lines, such as almond butter and other gourmet nut butters
(00:24:50) You’ve made the peanut butter, now how do you sell it?
(00:28:00) Mike talks peanut butter nonsense
(00:29:00) Merging brands
(00:32:00 The first Richard went crazy, for real… but he embraced it, so it’s okay…?
(00:34:00) Selling on Amazon
(00:40:00) The authentic touch of Crazy Richard’s
(00:41:00) Working with family
(00:43:00) Finding a place that you belong at Crazy Richard’s
(00:44:00) The future of Crazy Richard’s
(00:48:00) Live Uncomfortably
(00:50:00) Final Words
(00:50:25) Share the episode and subscribe!
(00:50:54) AWH
(00:51:21) The SunDown Group
(00:51:41) Facilities Management eXpress (FMX)
(00:52:11) Do you want to sponsor Conquering Columbus?
(00:52:24) Survey!
(00:53:00) Conquering Columbus outro music

Links:

Kimmi Wernli
Crazy Richard’s Peanut Butter Company
Facilities Management eXpress (FMX)
The SunDown Group
AWH