Dustin Myers and Cory Gregory are lifelong friends, fitness gurus, cofounders of Old School Gym (aka the Midwest Mecca, which has featured the likes of several world-class athletes, including Arnold Schwarzenegger), and part of the founding team of Max Effort Muscle . In this episode we talk about the process of building a brand through being a practitioner, how quality comes first in their new supplement company (Max Effort muscle), delivering value via social media, the 4am crew and the relationships that are built at Old School Gym, their upcoming Muscle Beach trip, and their path to where they are today!
(00:00:00) Cory Gregory & Dustin Myers
(00:00:30) Subscribe to Conquering Columbus!
(00:01:20) The SunDown Group
(00:01:42) Facilities Management eXpress (FMX)
(00:02:18) Conquering Columbus intro music
(00:03:15) Intro to Dustin Myers and Cory Gregory
(00:04:30) Max Effort Muscle (Cory)
(00:07:00) Max Effort Muscle (Dustin)
(00:09:00) Subscription model for a supplement company
(00:11:30) The Stack Model
(00:13:30) The Max Effort Muscle R&D process, a focus on quality
(00:15:00) Driving value & creating a brand through social media
(00:18:45) Old School Gym
(00:23:30) If you help people, that’s how you make money.
(00:24:45) Building a sense of community
(00:25:30) The 4am crew
(00:27:00) Muscle Beach
(00:32:30) Arnold Schwarzenegger
(00:32:50) We’re creating a family, not just a company or a business
(00:34:45) The daily grind is still real, it’s just a lot more fun than it used to be
(00:37:15) Finding your passion and something to dedicate your life to
(00:43:25) Greatness shows you what it means to be mediocre
(00:44:30) Kyle Snyder
(00:47:00) Momentum is the hardest thing to gain and the easiest thing to lose
(00:48:52) Live Uncomfortably (Dustin)
(00:50:00) Live Uncomfortably (Cory)
(00:54:00) Share the episode and subscribe to Conquering Columbus!
(00:54:48) The SunDown Group
(00:55:10) Facilites Management eXpress (FMX)
(00:55:40) Conquering Columbus outro music