Mike Liddy is the Chief Digital Strategist, Creative Director, and Producer at Choptank. Choptank works with companies ranging in size from Fortune 500 to mid-size, while also doing pro-bono work for causes they’re passionate about. They specialize in creating powerful and memorable digital marketing strategies for their clients. In this interview, Mike takes us through his childhood, path to Ohio State and Columbus, Ohio, first few jobs out of college, branching off on his own to become an entrepreneur, what Choptank does, and what the future looks like for him and his team at Choptank!
(00:00:00) Mike Liddy of Choptank
(00:00:25) Subscribe to Conquering Columbus!
(00:01:15) The SunDown Group
(00:01:35) Facilities Management eXpress (FMX)
(00:02:10) Conquering Columbus Intro
(00:03:08) Intro to Mike Liddy
(00:07:52) Path to Columbus, Ohio
(00:08:50) College at Ohio State
(00:09:30) Graduating college with a degree in English
(00:10:45) Copywriting for United Health Care
(00:11:38) Weber Associates
(00:12:10) What is an agency?
(00:13:10) Writing persuasive copy
(00:20:00) Breaking out on my own & becoming an entrepreneur
(00:22:20) Choptank, the evolution
(00:25:20) At Choptank, we keep things local
(00:27:55) The product offerings at Choptank and working with clients that vary in size so drastically
(00:30:20) Pitching strategy to large sized clients & leveraging relationships
(00:34:40) The future for Choptank
(00:35:50) Work-life Balance
(00:37:50) Live Uncomfortably
(00:40:00) Closing Remarks
(00:41:00) If you enjoyed the episode, we’d be extremely grateful if you shared it, subscribed, and followed on social media!
(00:41:48) The SunDown Group
(00:42:10) Facilities Management eXpress (FMX)
(00:42:40) Conquering Columbus Outro