Bill has spoken at over 150 conferences from New York to California, and he’s been featured in over 100 media outlets, including The Wall Street Journal, Money Magazine, and NPR. He’s a serial entrepreneur, investor, advisor, and board member, who frankly, “doesn’t give a d**n about your chair”.
Most recently, he became the President and Founder of a company called Futurety. Futurety is like Alexa for your marketing program. Alexa gathers data on users to predict behavior and then uses technology to automate tasks. Futurety gathers your customer data to predict behavior and then automates your marketing.
(00:00:00) Bill Balderaz, President & Founder @ Futurety
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(00:02:00 Conquering Columbus Intro
(00:02:55) Intro to Bill Balderaz
(00:03:40) A typical day in Bill’s life
(00:04:30) Bill’s story from childhood to college
(00:07:12) Why study journalism?
(00:08:44) Bill’s first couple of jobs out of college
(00:17:30) Working for Carol Clark, Michael Morgan, and Pam Springer
(00:18:30) Bill’s path to creating his first business
(00:23:30) Why and how Bill exited his first company
(00:27:20) Bill’s path to starting his second company and why he “doesn’t give a damn about your chair”
(00:31:00) The path to creating Futurety
(00:38:30) What the future looks like for Futurety
(00:40:45) Bill’s long-term goal
(00:43:40) Bill’s advice for young entrepreneurs
(00:46:43) Live Uncomfortably
(00:48:30) Closing remarks
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(00:50:00) Conquering Columbus Outro