Take a journey inside the life and mind of James Lawrence as he accomplishes the impossible. James has set three world records so far during his lifetime – the first was an accident, the second wasn’t enough, and the third was downright impossible. In this episode you’ll get to hear how the Iron Cowboy became who he is today, from childhood to adulthood, how he found endurance sports, and what his goals are now, after crushing questionably the hardest endurance-related world record known to date.